Bridging to a Strategic Exit
- Using its online platform, provides branded gift cards for companies to use in incentive and rewards programs
- Founded in 2006 in Dallas, Texas
- Received a $1M royalty-based growth capital investment from Cypress in July 2012 and a second $1M tranche in February 2013
- In September 2015, acquired by Blackhawk Network, a leading publicly traded prepaid payment network
Preserved millions of dollars in equity by choosing Cypress’ royalty-based growth capital to scale the business and later sell to a strategic acquirer.